Boosting local commerce and tourism in Maó with innovation and technology

At Anphis, we develop technology solutions that transform the way cities manage their local retail and tourism offerings. Our platforms not only energise retail outlets, but also create synergies between commerce and tourism, fostering more sustainable and competitive local economies. 🌱

As part of the MiraMao platform development project (now available 🌐www.miramao.es), we were awarded the contract to IMPROVE THE IMAGE AND SUSTAINABILITY OF MAÓ'S POINTS OF SALE. In this project we carried out five presentations, designed to strengthen the image, sustainability and competitiveness of local points of sale. A series of conferences, carried out in collaboration with the Maó Town Council and experts from the sector. One more step in our commitment to urban innovation.

💡 What did we explore in these sessions?

Sandra Martino from Now or Never Studio talked to us about how to project a strong visual identity and connect emotionally with customers. She also taught practical digital strategies 📲 to maximise online visibility.

Oscar Sánchez from FarHub integrated the tourism and commerce sectors in his presentation, and talked about how to generate economic development by balancing both.

Martí Pol gave the session entitled ‘Challenges and opportunities of urban commercial areas’ 🏘️ in which he highlighted the importance of urban planning that combines residential, commercial and cultural uses.

📊 The last of the sessions was given by Rubén Platero from Noventec, addressing the power of data and which analytical tools to use in order to make strategic decisions applicable to businesses.

✨ These sessions were not only a learning space, but also a platform to generate ideas that promote the integration between commerce and tourism, with sustainability as a central pillar.

🛍️ If you are interested in learning more about how our digital solutions are transforming cities and fostering local development, contact us! 🚀

We leave you a very particular photograph, taken during the visit to Estudi Bar Bar.